Autumn 2010 Documentary series
Wednesday, October 20, 2010 at 7:00pm
Directed by Gary Hustwit
Starring Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel
Rated G ·
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world and it has toured film festivals, special events, and art house cinemas worldwide, playing in over 300 cities in 40 countries.